On June 7, the “Shoulder & Back Master” musculoskeletal health management pilot project was officially launched at the flagship store of JueLing Health. Jointly initiated by 2B TOUCHED and JueLing Health, the project integrates traditional Chinese herbal wisdom with modern diagnostic technologies and standardized service procedures—marking a new era of TCM therapy that is visualized, standardized, and experiential.
Focusing on chronic shoulder, neck, and back pain and sub-health conditions, the project establishes a three-in-one system of diagnosis–treatment–recovery, combining infrared thermography, AI posture analysis, and herbal oil therapy. Visitors experienced “3-minute rapid assessments” and real-time thermal imaging reports to see immediate before-and-after results.
The core therapeutic products—“Two Oils & One Balm”—also debuted at the event. Featuring herbs like Panax notoginseng, frankincense, corydalis, and ginger oil, the formulas target various pain states, offering strong penetration, proven efficacy, and gentle safety for professional therapists.
A major highlight was the release of the “Standardized Shoulder & Back Therapy Protocol”, co-developed by senior JueLing instructors. Rooted in TCM meridian theory and modern health needs, the protocol systematically integrates hand techniques with Churan’s herbal formulas. Every movement, angle, and rhythm is standardized for replicability. Thermal imaging visualizes progress, enabling “palpable and visible healing.”
2B TOUCHED President Liu Yu emphasized that “Shoulder & Back Master” is not just a product, but a systematic TCM solution that merges ancient efficacy with modern expectations of science and user experience. The project pioneers standardized workflows and data-driven outcomes in TCM, with applications in both domestic clinics and international education.
Renowned TCM expert Dr. Luo Zhen, seventh-generation inheritor of the 300-year-old Luo Bone Alignment technique, noted: “The back is the convergence of yang meridians. Many internal issues manifest there. Herbal oil and manual therapy are key, but reproducibility depends on diagnostics and process.”
Lead therapist Da Zhuang added: “Patients want results, not theory. This project turns scattered techniques into a structured, teachable path.”
The event also unveiled the “Gold Standard for Shoulder & Back Management” and franchise opportunities. With Churan’s ongoing innovation and the evolving Herbal Intelligence Platform, this initiative sets a strong global template for the future of TCM service export.
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